After announcing in November that it was exiting the iBuying business and laying off 25% of its workforce, Zillow Group launched a new growth strategy in the form of a “housing super app,” a digital platform designed to create easier and more convenient access. Simplify the moving process for clients.

Moving can add an additional $26,000 to $40,000. According to Zillow, 6.1 million existing homes in the U.S. will change hands in 2021. The company estimates that about 4.1 million or 67 percent of those home buyers use Zillow’s website and app.

Zillow’s efforts are expected to translate into annual revenue of $5 billion and an adjusted profit margin of 45% by the end of 2025.